About
We make apparel for the people who keep showing up.
Twenty4Eight started with a simple observation: there are 53 million family caregivers in the U.S. alone, and almost no one is making things for them — for the daughter coordinating her dad's care from two time zones away, the husband tracking his wife's chemo schedule, the parent of a child who will always need more support than the next kid down the block.
A letter from the founder
Caregiving found me early.
I became a primary caregiver for my grandparents at a young age — one nearby, one over a hundred miles away. I wasn't thinking about what it meant to be a caregiver back then. I was just doing what needed to be done, while still trying to grow up, go to school, and figure out my own life.
It was rewarding. It was difficult. And most of it happened quietly. Even with a supportive community around me, there was still a gap. Not in love. In structure. People wanted to help, but I didn't always know how to ask, organize it, or communicate what would actually make a difference.
I built Twenty4Eight from that place — from lived experience, and from learning how to carry a lot without acknowledgment. Not to simplify caregiving. Not to speak over it. Just to say: we see it. Over time, this brand will keep growing into a space that offers simple ways to organize support and reduce the mental load caregivers carry every day.
Because care happens 24/8.
Twenty4Eight
— The founder
What we believe
Caregiving is real work.
It involves planning, judgment, and sustained attention. We design like we believe that — because we do.
Quiet is a feature.
No loud graphics. No slogans demanding attention. The work is already loud enough.
Asking for help is normal.
We talk about support the way other brands talk about new arrivals. It's part of caregiving, not a sign that something has gone wrong.
Less, made better.
Two collections. A small number of pieces. Heavyweight cotton that holds up to real days.
If you're carrying something — we get it.
Wear the shirt. Send one to a friend. Or just borrow the language and the tools. Whatever feels useful.